Unit Economics
Unit Economics Calculators
CAC, LTV, AOV and contribution — whether each customer earns more than they cost.
- Customer Acquisition Cost (CAC) Calculator What one new customer actually costs you — the number every ad budget and LTV comparison hangs on.
- Customer Lifetime Value (LTV) Calculator What a customer is really worth over their whole relationship with your store — in margin, not just revenue.
- LTV to CAC Ratio Calculator One ratio that says whether your growth engine builds value or quietly burns it.
- Average Order Value (AOV) Calculator How much the average checkout is worth — the fastest lever for growing revenue without buying more traffic.
- Revenue Per Visitor (RPV) Calculator What each visit to your store is actually worth — conversion rate and order value collapsed into one honest number.
- Contribution Margin Calculator What every single sale contributes toward your fixed costs and profit — the true per-unit scoreboard.
- CAC Payback Period Calculator How long each new customer leaves you out of pocket — the cash-flow truth behind a pretty LTV:CAC ratio.
- Churn Rate Calculator The share of customers slipping out the back door while marketing pours new ones in the front.
- Customer Retention Rate Calculator The percentage of customers who stay — the quiet engine behind every store with strong lifetime value.
- Purchase Frequency Calculator How often the average customer actually comes back — the multiplier hiding inside your lifetime value.
- Customer Lifetime Orders Calculator How many orders — and how many dollars — the average customer relationship will produce end to end.
- Refund Rate Calculator The share of orders that come back — and the revenue that quietly leaves with them.