Advertising & ROAS
Advertising & ROAS Calculators
Break-even and target math for paid traffic: ROAS, ACOS, budgets and click economics.
- Break-even ROAS Calculator Any platform — the generic version with editable per-order costs.
- Amazon Break-even ACOS Calculator The exact ACOS ceiling for your Sponsored Products campaigns — after referral and FBA fees, not before.
- Shopify Break-even ROAS Calculator The ROAS your Meta and Google campaigns must clear once processing, shipping and fulfillment are paid.
- TikTok Shop Break-even ROAS Calculator Commission plus affiliate cuts eat margin fast at TikTok price points — know your floor before you scale spend.
- Dropshipping Break-even ROAS Calculator Ads are your biggest cost — which makes your break-even ROAS the single number your store lives or dies on.
- Etsy Break-even ROAS Calculator Etsy stacks three separate fees on every sale — your ad break-even starts after all of them.
- Google Ads ROAS Calculator The ROAS your Google Shopping and Search campaigns have to clear before Target ROAS bidding starts spending at a loss.
- Facebook Ads ROAS Calculator The ROAS your Meta campaigns must clear once product, shipping and fees are paid — the floor your ROAS goal should never dip below.
- ROAS Calculator How many dollars of revenue every ad dollar brings back — the first number any paid campaign has to answer for.
- ACOS Calculator The share of every ad-driven sale that went straight back to the ad platform — Amazon PPC's favorite scoreboard.
- Target ROAS Calculator Work the bid target backwards from the profit you want to keep — instead of borrowing a ROAS goal from a blog post.
- CPC Calculator What each visitor from paid traffic actually costs — the unit price of attention.
- CPM Calculator The wholesale price of attention — what a thousand pairs of eyes cost before anyone clicks.
- CPA Calculator The price of one customer — the number your margin has to beat for paid acquisition to make sense.
- CTR Calculator The percentage of people who saw your ad and cared enough to click — the fastest read on whether creative is working.
- TACOS Calculator Ad spend measured against everything you sell — the metric that reveals whether ads are building a brand or propping one up.
- Ad Budget Calculator Start with the revenue you want and the efficiency you can realistically buy — the budget is just the division.
- PPC Profit Calculator ROAS says the campaign looks good; this says whether each paid order actually puts money in the bank.
- ROAS to ACOS Converter Google speaks ROAS, Amazon speaks ACOS — this translates one campaign scoreboard into the other.
- CPM to CPC Calculator Impressions are what you buy, clicks are what you want — this converts the price of one into the price of the other.