Worked examples
Typical DTC order, Basic plan
| Order value | $60.00 |
| Product cost (COGS) | $18.00 |
| Payment processing | 2.9% |
| Processing fixed fee | $0.30 |
| Shipping you pay | $5.00 |
| Profit per order | $34.96 |
| Net margin | 58.3% |
| Shopify processing fee | $2.04 |
Processing is only $2.04 of the cost — product and shipping do the real damage.
Free-shipping order you subsidize
| Order value | $45.00 |
| Product cost (COGS) | $18.00 |
| Payment processing | 2.9% |
| Processing fixed fee | $0.30 |
| Shipping you pay | $8.00 |
| Profit per order | $17.40 |
| Net margin | 38.7% |
| Shopify processing fee | $1.61 |
"Free shipping" you pay for is a straight cut to the profit on every order.
Frequently asked questions
What does the Shopify profit calculator include?
Everything that comes out of a single order: product cost (COGS), the Shopify Payments processing fee (rate plus the 30¢ fixed part), and any shipping you pay rather than the customer. What is left is your per-order contribution — the money that covers overhead, apps and ads, and then becomes profit.
How is this different from the Shopify fee calculator?
The Shopify fee calculator answers "what does Shopify take?" — the processing fee alone. This answers "what do I actually keep?" by also subtracting product cost and shipping. A great-looking 2.9% processing fee means nothing if COGS and shipping leave you two dollars of profit; this is the number that tells you.
Does this include Shopify's monthly subscription fee?
No — the plan fee ($39/mo Basic, and up) is fixed overhead, not a per-order cost, so it sits below per-order profit. To find your true all-in margin, take the per-order profit here, multiply by your monthly orders, then subtract the subscription and app fees. Per-order math first, fixed costs second.
How do I raise profit per order on Shopify?
Three levers, in order of impact: raise average order value (bundles, thresholds) so the fixed 30¢ and shipping spread over more revenue; cut landed product cost; and only then optimize the processing rate by moving up a plan once volume justifies it. Chasing the processing fee first is optimizing the smallest number on the page.
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Part of the Marketplace & Payment Fees collection.