Revenue per Email Calculator

Full-list promotional broadcasts commonly earn $0.05–$0.20 per email sent; well-segmented campaigns and automated flows like abandoned cart can earn $0.50–$2.00 or more because they reach fewer people with far higher intent. Track RPE by send type — comparing a VIP segment against a full-list blast on the same yardstick will mislead you in both directions.

Sent is the honest denominator for valuing a mailing decision: bounces and spam-folder placements are costs of that decision, and dividing by opens would reward you for poor deliverability shrinking the denominator. Use delivered-based rates to diagnose deliverability separately. When deciding "is this send worth making?", revenue over total sends answers the actual question.

Watch marginal RPE, not average. If adding a third weekly campaign brings that campaign $0.03 per email while your first two earn $0.12, the extra send is fishing a drained pond — and each send costs list attrition, since every campaign triggers some unsubscribes. Increase frequency until marginal RPE stops covering that attrition cost, then stop.

Not by itself — RPE is a revenue metric, not a profit one. A $0.20-per-email send built on a 30%-off code may net less than a $0.10 send at full price. For profitability, multiply RPE by sends to get revenue, subtract discount cost and product margin effects, and compare against campaign costs — the email ROI calculator on this site does exactly that.