Worked examples
Impulse-price item
| Sale price | $25.00 |
| Referral commission | 8% |
| Net proceeds | $23.00 |
| TikTok Shop fee | $2.00 |
| Effective rate | 8.0% |
TikTok keeps $2.00 of a $25 sale — before any creator affiliate cut.
Higher-ticket product
| Sale price | $60.00 |
| Referral commission | 8% |
| Net proceeds | $55.20 |
| TikTok Shop fee | $4.80 |
| Effective rate | 8.0% |
The commission scales linearly: $4.80 on $60, same 8% effective.
Frequently asked questions
What is the current TikTok Shop commission in the US?
TikTok launched US sellers at a promotional 2%, then stepped the referral fee up — 6% in mid-2024, then to roughly 8% for most categories, with some category variation. Because the platform is young and still repricing, this rate moves more than any other marketplace fee. The field is editable: check Seller Center for your category's current rate before planning margins.
Are creator affiliate commissions included in this fee?
No — they stack on top. The referral fee goes to TikTok on every order; the affiliate commission (you set it, commonly 10–20%) goes to the creator whose video or livestream drove the sale. A $25 sale with an 8% platform fee and a 15% affiliate offer loses $5.75 before product cost. Model both when pricing for the affiliate program.
Who pays for shipping on TikTok Shop orders?
It depends on your fulfillment setup. Ship-by-seller means you buy labels (or pass shipping to buyers, which suppresses conversion on an impulse-buy platform), while Fulfilled by TikTok charges per-unit logistics fees. TikTok also runs free-shipping subsidies that shift over time. Whatever your setup, add the per-order shipping cost to this fee to get true unit economics.
Is TikTok Shop cheaper than Amazon overall?
On platform fees, usually yes: roughly 8% versus Amazon's 15% referral plus FBA fulfillment. But the comparison is incomplete without demand cost — TikTok sales typically require creator commissions, sample seeding, or paid boosts to generate the impulse traffic, while Amazon carries buyers with existing intent. Many sellers find total cost of sale converges once affiliate spend is counted.
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Part of the Marketplace & Payment Fees collection.