Worked examples
Typical light consumer good
| Product cost | $8.00 |
| Freight | $1.50 |
| Duty rate | 6% |
| Insurance + other | $0.40 |
| Landed cost per unit | $10.38 |
| Duty per unit | $0.48 |
| Uplift over product cost | 29.8% |
The "$8 product" really costs $10.38 — a 29.7% uplift before it earns a cent.
Tariff-heavy category
| Product cost | $20.00 |
| Freight | $3.00 |
| Duty rate | 25% |
| Insurance + other | $1.00 |
| Landed cost per unit | $29.00 |
| Duty per unit | $5.00 |
| Uplift over product cost | 45.0% |
A 25% tariff adds $5 per unit; landed cost is 45% above the factory price.
Frequently asked questions
What costs belong in landed cost?
Everything it takes to get a sellable unit onto your shelf: the factory price, inbound freight and insurance, customs duty and any tariffs, brokerage and port fees, and inbound handling. Marketplace fees and outbound shipping to customers stay out — those are selling costs, and mixing them in double-counts them against your margin math.
How do I convert a freight invoice into freight per unit?
Divide the full inbound bill — ocean or air freight, origin and destination charges, drayage — by the units in the shipment. A $1,800 invoice covering 1,200 units is $1.50 per unit. Recalculate for each shipment: per-unit freight swings hard between air and ocean and between small and full-container orders.
Why does this matter if my margin already looks fine?
Because margin built on the factory price is fiction. A $30 product costing "$8" looks like a 73% margin; at a $10.38 landed cost it is actually 65%. Eight points of phantom margin is often the difference between profitable ads and quietly losing money on every funded order.
Do duty rates change, and how do I check mine?
Yes — tariff schedules move with trade policy, sometimes several times a year. Your rate depends on the product’s HTS classification and country of origin. Look up the code on the official harmonized tariff schedule or ask your customs broker, and re-check before every reorder rather than reusing last year’s rate.
Related calculators
- Import Duty Calculator
- Customs VAT Calculator
- Dimensional Weight Calculator
- Break-even ROAS Calculator
- All calculators
Part of the Shipping & Landed Cost collection.