Worked examples
Standard private-label unit
| Selling price | $30.00 |
| Product cost (COGS) | $8.00 |
| Referral fee | 15% |
| FBA fulfillment fee | $5.50 |
| Net profit per unit | $12.00 |
| Net margin | 40.0% |
| Total Amazon fees | $10.00 |
Amazon takes $10.00 of a $30 sale; $12.00 net is a healthy 40% margin.
Low-price squeeze
| Selling price | $19.99 |
| Product cost (COGS) | $7.00 |
| Referral fee | 15% |
| FBA fulfillment fee | $6.10 |
| Net profit per unit | $3.89 |
| Net margin | 19.5% |
| Total Amazon fees | $9.10 |
Under $20, fixed FBA fees dominate — only $3.89 survives per unit.
Frequently asked questions
What fees does Amazon FBA actually charge per sale?
Two hit every FBA sale: the referral fee (a percentage of the sale price, 15% in most categories, 8% in a few like consumer electronics) and the FBA fulfillment fee (a fixed per-unit charge based on size tier and weight). Monthly storage, inbound placement, and returns processing fees exist too but accrue separately — add an estimate to COGS for a fully-loaded view.
How do I find my exact FBA fulfillment fee?
Look up the item in Seller Central's Revenue Calculator or the fee preview report — the fee is set by the product's size tier and shipping weight, not its price. Small standard-size items run roughly $3–$4.50, large standard $4.50–$7, and oversize climbs fast. Enter the exact figure here; a 50-cent error per unit is a full margin point on a $50 product.
What is a good margin for an FBA product?
A common working rule is thirds: one third product cost, one third Amazon fees, one third gross profit — roughly a 30–35% pre-ad margin. Below 20% there is rarely room for PPC, returns, and storage. If this calculator shows a thin margin at your target price, the product usually needs a lower landed cost or a higher price point, not better ads.
How often do Amazon FBA fees change?
Yes — Amazon adjusts referral percentages, FBA fulfillment fees, and storage rates regularly, often annually and sometimes by category. The defaults here reflect typical 2026 US rates, but both fee fields are editable: check the current fee schedule in Seller Central before trusting any per-unit profit number for a launch or reorder decision.
Is this the same as Amazon's FBA Revenue Calculator or the fee preview?
It answers the same question. Amazon's own "FBA Revenue Calculator" and the fee-preview report in Seller Central both estimate net proceeds after the referral and FBA fulfillment fees — exactly what this Amazon FBA revenue and profit calculator does, without a login. Use Seller Central's report to read the exact fulfillment fee for a specific ASIN (it knows the real size tier), then enter that number here to model price and cost changes instantly.
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Part of the Marketplace & Payment Fees collection.