SellersCalc

Listing quality

Marketplace Character Counter

Every marketplace truncates at a different length — and truncation is where clicks go to die.

Every selling surface cuts your text at a different limit: Amazon titles at 200 characters (many categories less), Etsy at 140, eBay at 80, Google shows ~60 of a title tag and ~155 of a meta description. Text past the limit isn't just lost — mid-word truncation makes listings look broken and buries the keywords you paid to research. Type or paste below and watch live counts against each platform's real limit, with a clear over/under verdict per surface, so one piece of copy can be trimmed for everywhere it will appear.

0 characters · 0 words

  • Amazon title (hard cap) 0/200
  • Etsy title 0/140
  • eBay title 0/80
  • Walmart title (recommended) 0/100
  • Google title tag (display) 0/60
  • Google meta description 0/155

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Frequently asked questions

What are the current title limits per marketplace?

Working numbers (verify per category): Amazon 200 characters hard cap with many categories recommending 80–150; Etsy 140; eBay 80; Walmart ~100 recommended; Shopify page titles are unlimited but Google displays only ~50–60. This tool tracks each separately because one title rarely fits all.

Is the Google limit really 60 characters?

Google truncates by pixel width (~580px), which lands near 50–60 characters for typical text — wide letters truncate sooner. Treat 60 as a practical budget, front-load the keywords, and check how the title reads if the tail disappears.

Do character limits count spaces and punctuation?

Yes — every platform counts spaces, punctuation and symbols as characters. Some (Amazon especially) additionally restrict specific characters like emoji and ALL-CAPS words, which can suppress a listing even under the length cap.

Why does my count differ from the marketplace editor by a few characters?

Usually invisible characters: pasted text often carries non-breaking spaces, smart quotes or trailing whitespace from documents. This counter counts exactly what is in the box — paste as plain text and trim the ends to reconcile the two.

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